SEO Campaign

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While there are numerous benefits of implementing an SEO campaign into your business strategy, one of the most sought after benefits is the ability to increase traffic to your website. It should come as no surprise that more traffic to your website typically means more sales for your business. It’s also less traffic that’s going to your competitor’s website. The downside of SEO is there’s no “quick fix” or “one-time” implementation and successful rankings, especially for more competitive keywords, can take months to achieve. However, the return on SEO can last for years which is why we’re constantly evolving our practices to stay on the cutting-edge of SEO methodology and provide the fastest and longest-lasting results for our clients.


Why Invest into SEO Marketing?

A few statistics on why should you have an SEO plan.

Users That Never Scroll Past The First Page

75%

Users That Ignore The Paid Ads And Focus Only On Organic Results

80%

Clicks That Go To The Top Three Websites In Search Results

60%

Consumers Who Do A Local Search And Then Visit A Store Within 5 Miles

72%

SEO Audits

A thorough and expert review of every factor affecting the success of your brand constitutes an SEO audit. We advise getting an audit done to determine the causes if you are struggling to create ranks, produce organic traffic, or generate leads like your competitors are. In order to be relevant and at the top of your target audience's thoughts, you must maintain your SEO presence.


Even if you create a website and pack it with material, your work is not finished. Regular website updates are equally crucial or you run the risk of losing potential customers to competitors. At Pave Point SEO Solutions , we strive to enhance your internet presence by locating problems, optimizing procedures, and ensuring that your rankings rise.

Keyword Research

When two sellers of the same service compete online, they frequently get two different outcomes. The second seller might be suffering with just a few sales each month whereas the first seller can be selling hundreds of items per day. You might be wondering, "What's the secret?" if you could identify with the second salesperson.


The quick response is keywords. Your traffic will increase if you use the proper keywords. Sales are significantly impacted by conversion rates, even at very low levels. Your business will die if you choose the wrong or poorly researched keywords, which frequently result in little traffic and even less conversion.


The websites with high traffic volumes are aware of the importance of employing the appropriate keywords. Without conducting adequate keyword research, you won't get them right.

Content Creation

We understand content, copywriting, and the psychological buying process behind consumer decision making. By combining our deep understanding of copywriting strategies and buyer behavior, we are able to draft uniquely customized copy and content geared towards a specific target market.



Link Building

Link building: What is it?

One of the most crucial aspects of ranking well is obtaining links to your website. For the purpose of constructing high-quality links that increase traffic and rankings, we individually contact reputable websites. Obtaining links from other websites to your website is known as link building (s). Backlinks are the term used in SEO for external links or links that lead to your website. Any successful SEO campaign must have a clear link-building strategy.

On-Page Optimization

Using on-page optimization, you can set up the components of your website to expand its audience and exposure. It consists of a collection of procedures that, when taken together, optimize the SEO structure of your website and make it simple for users and search engines to locate you. Your rankings and visibility will improve the more your website is optimized for search engines. You have control over the visual appeal, the caliber of the content, and the technological aspects of your website thanks to on-page SEO

Citation Building

Citation building is providing consistent, precise, accurate, and pertinent information about your company to directories. Citations make it easier for customers and search engines to find your company and the pertinent information about it. Citations normally include your company's name, address, and phone number (NAP). Therefore, when an SEO talks about citations, they are talking about internet directories. You could be puzzled as to why citations are crucial. Citations go beyond online directories. They relate to the three elements of prominence, trust, and verification that form the foundation of an efficient SEO presence. It has to do with your company's reliability. Your company's validity is established when search engines like Bing and Google recognize your citations at numerous reliable sites.


Your company may be listed on well-known regional and national websites. This promotes credibility and authority for your company. Your company will perform better in local search results as a consequence.

Quality Content

The cornerstone of every effective SEO strategy is content. Let's say you sell landscaping services, and you write long and useful content on why a great lawn and up keeping on your lawn keeps your property value high, and the best ways to keep your lawn looking great. This would have you looking like an expert on landscaping in the viewers eyes. Therefore, potential customers will see you as relevant in search results and learn more about your services. Also, Google rewards websites that are constantly updated with a higher rank compared to the lower static ones.


Keywords & Competitor Keywords

Most companies are aware that keeping tabs on their rivals is a smart move. You should be aware of their costs and their methods for luring in new clients. You'll have specific keywords in mind while creating new content that you want to appear for in Google search results. Strategically choosing which keywords to use and how many is insufficient. You must consider how you can offer material that is superior to what is already available on Google's first page for that keyword.

For Example if you own a hair salon and the customer searches "Hair Salon Chicago" and you have that worded 5 times in your website while your competitor has it listed 7 times. Who do you think gets ranked higher? Who do you think will get more clicks?

More clicks mean more money!


Keywords Aren't Everything

Even though keywords are absolutely crucial for every SEO plan, they don't stand alone. There could be a number of reasons why your content isn't ranking for a keyword for which you've made every effort to rank.


These are only a few of the other ranking elements that Google and other search engines take into account:


Domain age

Content length

Image optimization

Website optimized for mobile

Link length

Proof of a privacy page

And many more!

Think outside the keyword box when determining why your content isn't ranking as highly as you'd planned. To assist you complete your SEO plan, this guide will outline other SEO factors.



You Need Good Backlinks

Making a strong backlink profile is something that many SEO small business owners and marketing managers overlook. Backlinks are links from other websites that point to your website. The better the backlink, the more authoritative and pertinent it is. This suggests to search engines like Google that your website is reliable and valuable. It must be continually improved because it is a crucial ranking component. No amount of authoritative backlinks is "enough." However like many things backlinks are quality over quantity. Better backlinks will always outrank more that are not as great.


SEO Can Take A While

The fact that SEO strategies don't provide rapid fixes is one of its few drawbacks. Many website owners anticipate seeing a return on their investment in a matter of weeks, but the truth is more along the lines of months. In actuality, it typically takes four to six months for SEO strategies to "work," or for you to see a return on your investment. This does not imply that you won't get results sooner. Just be careful not to abandon your SEO campaign too soon.